As plaintiffs’ attorneys prepare to file a lawsuit, the public relations plan often is an afterthought – the suit tossed to an inhouse or external PR advisor a few hours before, or even worse a few hours after, the case is filed. And then everyone wonders why reporters haven’t picked up the story, or why it hasn’t resonated beyond legal media outlets (sure, it’s great to have … [Read more...] about Our lawsuit speaks for itself. But does it?