As plaintiffs’ attorneys prepare to file a lawsuit, the public relations plan often is an afterthought – the suit tossed to an inhouse or external PR advisor a few hours before, or even worse a few hours after, the case is filed. And then everyone wonders why reporters haven’t picked up the story, or why it hasn’t resonated beyond legal media outlets (sure, it’s great to have … [Read more...] about Our lawsuit speaks for itself. But does it?
Business of Mass Torts
Trial Lawyers Summit 2022
Fun in the Sun @NTL (MASS TORT NEWS) This year's Trial Lawyer Summit ’22 at the Fountainbleau in Miami was another well attended and successful event where everyone was able to gather and for the moment disregard the Covid/Omicron impact on our day to day lives. Congratulations to the Trial Lawyer Summit Team and Michelle Swanner for an awesome … [Read more...] about Trial Lawyers Summit 2022
Managing Negative Online Reviews in Today’s Digital World
Business owners must remain vigilant in protecting their online reputations. Customers and clients come armed with social media accounts and mobile devices, purchasing products, and documenting their experiences online for the entire world to see. Information flows over the internet in real-time and spreads like wildfire. When a client has a positive experience, the business … [Read more...] about Managing Negative Online Reviews in Today’s Digital World
A Forward-Looking Perspective on Mass Tort Practice
As with most things, the future of mass torts will likely mimic its past. Cancer cases, like those associated with tobacco and asbestos in the past, are driving current and future mass tort litigation. New and ongoing litigation continues for products such as: Zantac Roundup Talc Valsartan Sunscreen PFAS Metformin CPAP With technological and scientific … [Read more...] about A Forward-Looking Perspective on Mass Tort Practice
Mass Tort Intake Essentials
Properly executed mass tort marketing campaigns can be extremely lucrative to law firms. Due diligence goes a long way toward ensuring your success, but there are no guarantees that you will turn a profit on your investment. Dedication to smart business practices will determine your level of success in mass torts. Many items must be addressed in mass tort marketing, including … [Read more...] about Mass Tort Intake Essentials
